ON-PAGE SEO Factors TRIGGERING PENGUIN

ON-PAGE SEO Factors TRIGGERING PENGUIN

Keyword Density Too High in Content

I’ve had sites that had pretty much 0 links to them (ones that were ranking) but with high keyword density for the money term in the content/page titles smoked bad by this update. I can certainly say that ON PAGE factors were taken into account during this update — it’s not just external factors like backlinks that were looked at.

It’s probably a VERY good idea to keep keyword density for your money terms (and LSI terms) low  (2% – 4%). I’m in the process of modifying a few sites that were hit ONLY because of onpage factors. My strategy here is:

• radically reduce keyword density of money terms in content
• remove money keyword from majority of blog titles/headers
• add additional content to site that does NOT necessary relate to the money keyword directly

I suspect there are probably two cases where you can “get away” with higher keyword density terms on a site:

• You’re site is aged and have a strong backlink profile of powerful links
• Your site is an exact domain for a keyword. There *may* be some more flexibility for on-page use of the keyword if you have the exact keyword domain.

Titles / Headers Overuse Specific (Money) Keywords

Basically same as last point.

Overuse of Internal Links Using Same Keyword Anchortext

This is just a wild guess on my part, so take it as it is. But perhaps trying to use your many inner pages on a site to push a specific page higher in the SERPs for a keyword by using the same anchor text (I call this inner keyword sculpting) may trigger some sort of negative quality/seo score. Of course, it’s natural to link to relevant content internally on a site, but when say 20 blog posts (incidentally, the entire content on a site) link to a single page with the same anchor text, that’s a bit suspicious.